Nothing touches a woman like a man helping an old lady cross the street or helping someone carry a heavy luggage. The hotter the woman, the more good deeds the man is likely to do.
This behavior is dubbed Ďpeacockingí after the male peacock which displays its colorful tail to impress the female. Research shows that the more attractive the lady, the more frequent the good deeds.
Men and women were asked to play a public game on the computer in a group. They were each given £3 at the start of the game and could choose to put it in a group account which will double at the end of the study and shared among 6 random participants or keep the money in a private account.
Participants were watched by either male, female or no one. At the end, it was found out that men donated far more when watched by the opposite sex while womenís donations remained much the same in all 3 conditions.
Menís donations corresponded with their attractiveness rating of the female observer.